G.H. BASS & CO: THE WORLD OF G.H. BASS
G.H. Bass & Co. footwear is all about the balance of form and function. Sophisticated style with outdoor credibility. To give an example, their two most popular products are the iconic Weejuns loafer and the waterproof Duck Boot.
For the Spring 2017 campaign, we personified the rugged and refined identity of the brand through a fictional, modern-day version of George Henry Bass (G.H. for short.) He has classic taste and an adventurous appetite. And never loses his way in the wilderness—especially when it came to style.
An introduction: Spring Catalog with letter insert from G.H. Bass
Online "tips" videos that helped introduce his character