JOHN HANCOCK: PATRIOTS’ DAY 2020
The 2020 Boston Marathon was cancelled. The spirit of Patriots’ Day lived on.
This spot ran on TV and social media throughout Patriots’ Day weekend in 2020. When the cancellation was announced, my partner Isabel Bonenfant and I proactively pitched a video that would celebrate the spirit of the race and pay tribute to workers on the COVID frontlines. Through the incredible work of our producer Melissa Johnson and production partner Windy Films, we brought this from script to finished video in less than 3 weeks.
Awards
2020 Hatch Bronze: Film
Role: Writing / Creative direction
Art Director: Isabel Bonenfant
ECD: Rob Rizzo
Producer: Melissa Johnson
Production: Windy Films