Wrangler National Finals Rodeo

Every December, cowboys and rodeo fans from all over the world take over Las Vegas for ten action-packed days of bull riding and parties. Our task was to create an event identity for Wrangler (the title sponsor) that would feed fans’ excitement and stand out on the loud Vegas strip. We delivered with a bold, in-your-face campaign that stayed true to the risk/reward mentality of the event and its location. Las Vegas is not the place for holding back.

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Role: Writer

Art Director: Emily Nollet

Creative Director: Anthony Shea

ECD: Karen Hite